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In the Community
At The Performance Communication Company, we believe that artistry and creativity are more than luxuries—they’re essential forces that connect us to purpose, to one another, and to the world. Through our work in the community, we revive the joy and humanity often lost in the grind of modern living. By championing artistic expression, we unearth the creativity, emotional depth, and cultural understanding that drive individual and collective growth.
Whether it’s through empowering leaders to find their voice, fostering cultural harmony, or sparking conversations that matter, we are on a mission to restore artistry to life itself. Because when creativity flourishes, communities thrive—creating ripples of inspiration that reach far beyond boardrooms and into the heart of what it means to live with significance.
Let’s make the world a more resonant, creative, and connected place—one conversation at a time.
Foundations of Freedom with Women in Logistics Leadership (WiLL)
Boundaries: The Gateway to Leadership & Freedom
"When women set boundaries, they don’t just protect their energy—they amplify their power, their work - their performance, happiness and balance in every sphere of life. Boundaries are the foundation of leadership, growth, and a thriving life."
Mariam Haddad & Diana Davila
This 4-Part Series is designed to help women in every industry create the necessary foundation for a thriving live and career.
Join us on Monday, February 17, 2025, from 6:30 pm - 8:30 pm. Our focus will be “Practicing Boundaries in Action”—a must-attend session for those ready to transform the way they lead and live. Each session stands on its own so if you missed Session 1, not to worry!
redM
Human Trafficking Often Hides in Plain Sight
The Performance Communication Company is proud to support the redM effort, joining thousands of professionals and executives in the effort to interrupt this $245 billion industry globally.
redM envisions a future where communities unite to unveil truths, ignite change, and pave the way for worldwide eradication of modern-day slavery.
Their mission is to lead society through a transformative journey from awareness to advocacy by challenging the norms for a world free of human trafficking.
Be Peace Be Hope
Empowering Hearts, Transforming Futures
At The Performance Communication Company (TPCC), we believe that real change starts in the hearts and minds of individuals—and there is no better place to start than with children. That’s why we’re proud to support Be Peace Be Hope, a global program that brings the healing power of social and emotional arts education to children and educators in at-risk environments.
Through creativity and connection, this initiative reaches classrooms in Houston and transcends borders to refugee camps and orphanages in Nigeria, the Middle East, and India. By equipping children and teachers with tools for resilience, expression, and hope, Be Peace Be Hope is creating a ripple effect of positive transformation.
Our founder, Mariam Haddad, serves as an advisor to the board, helping amplify their mission to heal and inspire through the arts.
Watch the video to see how this program lights the way for a better world—one child, one teacher, one community at a time.
Electrify Houston

Igniting Change, Building Inclusive Communities Driven by Purpose
Produced by The Performance Communication Company
At The Performance Communication Company (TPCC), we believe true transformation starts with connection—heart to heart, human to human. Mariam Haddad, TPCC’s founder, proudly served as Vice Chair during the founding year of The Diversity, Equity, and Inclusion (DEI) Committee for The Institute of Hispanic Culture of Houston (IHCH). Together with Carmen Herrada, past board president, they launched Electrify Houston—a grassroots initiative that brought DEI to life through culture, collaboration, and conversation.
Mariam’s leadership was pivotal. As Carmen Herrada shared, “Her leadership capabilities, DEI expertise, creativity, and communication were critical in helping us get our foundational program together.”
From concept to execution, Mariam’s vision crafted Electrify Houston as a vibrant, art-driven platform that amplified underrepresented voices and built bridges between leaders, communities, and cultures. This signature initiative connected diverse perspectives and helped organizations align with their SDG and CSR goals—proving that artistry and purpose-driven leadership can ignite real change.
At TPCC, we specialize in creating unique, high-impact CSR events that empower brands to make a difference where it matters most: at the grassroots level. If you’re ready to align purpose, inspire action, and amplify your impact, let’s collaborate to ignite the extraordinary.
Bach 2 Soul
As a passionate advocate for the arts, we are committed to keeping the color in our world vibrant for our children. During 2017, Mariam Haddad served as an advisory board member to South Union Community Development STEM enrichment program in 2017.
Her brainchild, “Bach 2 Soul,” is a multi-disciplinary curriculum fusing classical music and jazz to highlight key aspects of music, culture, leadership, and innovation in the sciences. The program served as an inspired response to the critical arts programs continuously being cut out of the public education system.
To restore artistry to the community, we worked with the South Union Community Development Corporation's STEM Foundation to inspire youth through “Bach 2 Soul,” imparting young minds with the building blocks necessary to foster the creativity and innovation needed to solve the problems of tomorrow.
The STEM Foundation, established by the South Union Community Development Cooperation, provides project-based instructions and hands-on learning in the fields of science, technology, engineering, and math. The Saturday-morning program offers special activities, field trips, and workshops for students ranging from 3rd to 12thgrade.
If you’re ready to host an unforgettable experience that combines creativity with purpose-driven impact, let’s connect. Together, we’ll create something extraordinary.
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A Song of Hope

At The Performance Communication Company, we don’t just talk about impact—we orchestrate it. Through our signature artistic Corporate Social Responsibility events, we bring purpose to life, creating grassroots connections that amplify social impact.
In the past, Mariam Haddad has created and ran powerful, end-to-end musical and artistically inspired experiences, partnering with other non-profits and churches to raise critical funds that have helped sustain communities. Examples include aide for Syrians impacted by pre-conflict, civil war and earthquake where funds raised went to vital support for orphans of war both there. Other events included helping Project Mexico raise funds for their orphanage in Mexico as well as for Be Peace Be Hope. These events don’t just entertain—they heal, inspire, and transform.
We believe in the power of artistry to unite people, elevate causes, and create a ripple effect of hope and change.
If you’re ready to host an unforgettable experience that combines creativity with purpose-driven impact, let’s connect. Together, we’ll create something extraordinary.