A Journey of Faith, Flight, and Freedom
In 2006, what would become The Performance Communication Company was born over midnight tacos and margaritas. This first opportunity led to our inaugural program, Say It with Power!, which launched successfully at Technip. The program delivered high-impact results, with one leader achieving 1st place out of 25 companies for his forum presentation—a powerful brand ambassador who embodied the fusion of technical brilliance and business impact.
That program revealed a truth I hadn’t yet seen: that my gifts were needed—and that a mission was waiting to emerge. My mission became clear: to set One Million Voices Free. We have indeed worked to achieve that across the last 18 years.
We’ve faced our share of rough patches and exhilarating blue skies. But every challenge has taught me that faith and grit can build wings where there were none before. Today, that mission isn’t complete. Houston, we have work to do—and maybe, just maybe, you’re the one who can help us get there.
The Journey of a Bootstrapping Entrepreneur
Bootstrapping a company from scratch is like standing on the edge of a cliff every morning, staring down at the deep chasms below and trusting that when you leap, wings will sprout—fueled by faith and belief. It’s a grueling journey that teaches true patience, perseverance, and an enduring skill: holding onto hope, letting your why allow that inner vision to blossom and grow.
It’s a daily act of courage to take one more step, even when the entire path is unseen. For me, that journey began in 2006 as a single mother launching what would eventually become The Performance Communication Company. We started with an opportunity that received a YES that became single program, Say It with Power!. The company, and all of our groundbreaking methodologies and programs proven at global Fortune 100 and 500 companies was born as much from my background as a concert pianist and opera singer as it was from my passionate experience in entrepreneurship, human development, leadership and strategic communication. I was that kid who knocked on doors at 9, listing tasks I could do for summer jobs with family businesses. By 12, I realized I could earn more by teaching piano, leveraging my time and skill. I hadn’t anticipated that my love for coaching, teaching, and creating human development experiences would grow from that early start. But it did—with every beautiful person I encountered, I could see artistry and strength in them they hadn’t yet seen in themselves.
People frequently ask, "Where did the idea for this company come from? " It came from listening differently - to the voice of wisdom from a sage coach and dear friend as much as it came from listening deeply from within, to a spiritual nudge met with a flying leap of courageous faith. Since then, every leap and every cliff-edge moment has built something bigger and stronger than I could have ever imagined.
Rising Through Challenges
Two economic downturns and one global pandemic later, we are still here—not just surviving but RISING. Our growth is built on a foundation of resilience, on saying 'YES' to opportunity, and on the daily recognition that our work is a sacred journey entrusted to us by our clients—companies, teams, and leaders. We meet them at the vision held within their hearts and minds, whether they stand poised just before running the race or find themselves in the challenging gap between the current state and their ultimate victory.
In this stewpot of chaos, problems, challenges, and uncertainty, we give what is needed to unlock and live into the fullest potential of their leadership, product, or company—connecting hearts and minds to significance and purpose through rigorous strategy and communication excellence.
From the gift of coaches, partners, mentors, to all those who have worked for us across time and each and every heart and mind that became clients - and friends - we are here, stepping into a new tomorrow.
Together, we have weathered storms and celebrated victories—and every single relationship is one we continue to nurture with joy.
From Performance English to The Performance Communication Company
We began as Performance English, but the vision grew. Today, as The Performance Communication Company, we empower leaders across high-stakes industries—STEM, biotech, energy, and beyond.
We don’t just execute and teach communication; we build leaders who get stuff done right superseding expectations. We ignite change agents, and nurture resilience.
We use communication functionally – to solve problems, create alignment, put things in order, manage crisis and – evolve, transform and grow.
Thank you to every client, friend, mentor, and partner who’s been part of this journey. Every heart, mind, and voice fuels our mission, and every step forward is taken together.
Transformation Tuesdays: The Art of Daily Transformation
Today, on Transformation Tuesday, we celebrate the courage to change daily. Transformation isn’t a one-time act; it’s a way of life. It’s a living prayer, a continual act of bravery from whatever vantage point you choose to see it.
Non-Profit Partnership Highlight: Celebrating 18 Years by Giving Back
In celebration of our 18th anniversary, The Performance Communication Company (TPCC)—originally Performance English—is donating 18% of every purchase made between November 12 and December 20, 2024, for use in 2025, to one of three impactful non-profits. Our clients can choose one of these organizations to receive their donation, aligning their business growth with purposeful impact.
redM – Empower Freedom
Support redM’s Mission to End Human Trafficking through the Dear Anybody Film Campaign
As part of our 18th anniversary, TPCC is proud to support redM’s mission to end human trafficking through the Dear Anybody Film Campaign. This campaign uses powerful storytelling to bring real stories of trafficking survivors to life, producing high-quality short films aimed at reaching 20 million viewers. By raising awareness, redM empowers communities to recognize and take action against human trafficking. Choosing redM means your TPCC purchase will be part of this movement for freedom.
TPCC’s founder, Mariam Haddad, has been a key supporter on redM’s development team in 2024, helping to drive fundraising for the Dear Anybody Campaign and supporting redM’s growth. This campaign represents a tri-lateral impact, empowering clients, TPCC, and redM to live our missions together. Plus, the donation is tax-deductible, giving TPCC clients high-impact services for 2025 while supporting a crucial cause.
Website: www.joinredm.com
Be Peace - Be Hope
Equipping Under-Resourced Students, Teachers, and Parents with Life-Changing Socio-Emotional Skills through the Be-Hope App.
TPCC has supported Be Peace - Be Hope since 2017 and our founder, Mariam Haddad, currently serves as an advisor to our board. This initiative is fully aligned with our mission to empower young people with resilience, self-awareness, and emotional well-being. To mark 18 years of making a difference, TPCC has partnered with Be Peace - Be Hope to expand the Be-Hope App, an educational resource for mental health and socio-emotional support. This app empowers K-12 students, teachers, and parents 24/7 with essential skills in resilience, self-management, stress relief, and emotional well-being. For the cost of a box of crayons, your support can bring critical mental health resources to classrooms globally. Choosing Be Peace - Be Hope will help foster safe, supportive learning environments. This partnership allows you to invest in TPCC’s transformative services, such as communication strategy and executive coaching, while directly supporting classrooms and creating safer, supportive learning environments globally. Website: www.bepeacebehope.org
WiLL – Women in Logistics Leadership
Empowering Women’s Careers & Lives through The WiLL & TPCC Scholarship Fund for Women
Celebrating 18 years of transformative impact, TPCC is supporting WiLL’s mission to advance women’s careers in logistics and related fields through The WiLL & TPCC Scholarship Fund for Women. TPCC Founder, Mariam Haddad, and WiLL Founder, Diana Davila, recently joined forces at WiLL’s women’s leadership conference, delivering powerful insights on finding success through setting boundaries. Now, they’re thrilled to launch Wind-Down Events—where women will continue to grow, building essential boundary-setting skills and connecting in a supportive community. Together, TPCC and WiLL are committed to fostering the next generation of empowered women leaders.
The WiLL & TPCC Scholarship Fund for Women allows to TPCC to provide funds for necessary upskilling for women to reach their fullest potential through TPCC programs. This fund provides scholarships, mentorship, and professional development to help women thrive in logistics, supply chain, and beyond. By selecting WiLL, your TPCC purchase will empower women to reach their professional goals and drive meaningful change.
You will secure top-tier support for your 2025 business needs while making a tax-deductible donation to The WiLL & TPCC Scholarship Fund for Women.
Website: www.willeadership.com
How to Participate
To join us in making an impact, choose TPCC for your communication and leadership development needs. Celebrate our 18 years by contributing to one of our three non-profits and help us set #AMillionVoicesFreed.
When you partner with us, you have the option to direct 18% of your purchase to one of these transformative non-profits, making a difference with every step.
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